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Demand Media announced Wednesday that an updated version of Pluck, the social media platform it has owned since 2008, will allow brands to embed customer forums from their websites directly on a Facebook Page.

The new feature is built for the Buddy Media Facebook marketing platform, which eight of the world’s top 10 brands use to manage their fan pages. It allows users of the Buddy Media Platform to drag and drop existing Pluck Forums from their websites to their Facebook Pages, after which participants in a single conversation can view and contribute to it through either the Facebook Page or the website.

Meanwhile, the brand can moderate a single conversation, now taking place on two different sites, with one platform. The Dallas Cowboys True Blue Fan Club is one of the first to incorporate the new feature into its Facebook Page. Fans participate in forum conversations either through Facebook, using their Facebook identities, or on the website, using their True Blue identity. No matter how they participate, their posts show up in both places.

This is the first time that Buddy Media has worked with a third-party platform to build an application for its platform. Demand Media says more drag-and-drop Pluck features for the platform, like photos and “top rated products,” are on the way.

Pluck’s update is the second move Demand Media has made to expand its social media offerings since the company finished its IPO in January. Last week, Demand acquired real-time blogging tool CoveritLive, and it will launch a social game feature for that platform sometime this week.

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Fresh off its January IPO, content creation company Demand Media announced Thursday that it has acquired live blogging tool CoveritLive.

Many news organizations, including Mashable, use the tool to report on events and host Q&A sessions in real time. Demand Media, which has held a minority stake in the CoveritLive since 2009, will add the company to its “portfolio of social solutions.” This portfolio also includes the company’s 2008 acquisition of social media platform Pluck.

Demand Media is not known for its social media efforts but rather for the controversial search-optimized content that its pool of more than 10,000 freelance contributors produce for sites such as eHow, Livestrong.com and Trails.com. In a recent interview with Mashable, however, Demand Media CMO Dave Panos indicated the company was “listening to the social stream” and saw social media as a “massive opportunity.”

More About: coveritlive, Demand Media, pluck

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