Aug
04
2010
OpenTable Starts Its Own Group Buying Service with Half-Off Meals
Fresh off fantastic second quarter financial results, OpenTable is debuting a Groupon-like service add-on called OpenTable Spotlight that could help further increase profits.OpenTable Spotlight is a group buying initiative that kicks off today in Boston and New York. Once a week the restaurant booking service will serve up a half-off meal deal to metropolitan diners who can band together to buy and unlock it.The first OpenTable deal offers foodies $25 for $50 at a secret Boston or New York restaurant.Clearly OpenTable is taking creative inspiration from Groupon -- who now plans to combat would-be copycats by retaining repeat business with personalized deals.Of course, OpenTable is not alone. Recently Yelp started testing its own "Daily Deals" initiative, and Wildfire released an app to help brands looking to capitalize on the group buying trend add deals to their FacebookFacebook

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