Lady Gaga, Oprah Launch Born This Way Foundation at Harvard [LIVE]

Pop megastar Lady Gaga will officially launch the Born This Way Foundation — an initiative aimed at boosting people’s confidence and addressing bullying with a strong online component — at Harvard University on Wednesday at 4 p.m. ET. You can watch the launch live in the above video.

Gaga co-founded the foundation with her mother, Cynthia Germanotta, to provide a “safe community that helps connect young people with the skills and opportunities they need to build a braver, kinder world,” according to the foundation’s website. They created the foundation after a 14-year-old boy killed himself in 2011 because of bullying he endured online and at school.

Media mogul Oprah Winfrey, U.S. Health and Human Services secretary Kathleen Sebelius, actor David Burtka and mind-body healing pioneer Deepak Chopra will attend the event.

Harvard is currently embroiled in a heated debate about whether seven students expelled in 1920 should be given posthumous degrees. They were expelled because people questioned the students’ sexuality.

Lady Gaga is no stranger to building online communities. Most recently, she unveiled her new social network, Little Monsters, which gives Gaga’s fans an outlet to create or share Gaga-related content, interact with fellow “Little Monsters” and publicly show whether they like what other users post.

Gaga’s strong digital presence is felt across the Internet. She joined Google+ in January and has already accumulated more than 760,000 followers. That’s in addition to her 19.7 million Twitter followers, which is the most for any user on the microblogging service, and 48.6 million Facebook fans.

Her involvement with two Google initiatives in 2011 is also a testament to her digital presence: a Chrome commercial and Google Goes Gaga, a sit-down session with Google executive Marissa Mayer to promote Google Moderator. At that time, Mayer said, “At Google, we’ve seen Gaga build her career by embracing technology … as well as constantly innovating for her fans.”

Additionally, Gaga was the first artist to reach 1 billion views on YouTube; she beat President Barack Obama to 10 million Facebook fans; Vogue released a Lady Gaga-focused iPad-only magazine app; and she became creative director at Polaroid.


BONUS: Lady Gaga’s Social Network


Little Monsters — the first product created by startup Backplane — appears to be latching on to what’s hot on the web right now: sharing visuals and rating content.


LittleMonsters.com





Pop megastar Lady Gaga has pierced her powerful, digitally-willing paws deeper into the online world with the closed beta launch of her new social network.

LittleMonsters.com -- the first product created by startup Backplane -- gives Gaga's fans an outlet to create or share Gaga-related content, interact with fellow "Little Monsters" and publicly show whether they like what other users post.

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Why Online Communities Are Redefining the Concept of Local [OPINION]


This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

community imageFormerly at VentureBeat, NBC and Gawker/Valleywag, Owen Thomas now serves as founding editor of The Daily Dot, the hometown newspaper of the World Wide Web.

When we talk about community, we talk about places and spaces. But online communities transcend geography.

That tends to mess with our heads. In trying to understand the new, it helps to fall back on the old, using metaphors drawn from familiar sources. Cities have streets, blocks and neighborhoods. Why wouldn’t virtual worlds have the same?

In the ’90s, when we started to colonize cyberspace by the hundreds of thousands (and then by the millions), virtual cities became all the rage. Academics and technologists argued, in all apparent seriousness, that we would click on a 3D picture of a supermarket to go shopping, then wander our avatars down virtual streets to go to our next task.

Yahoo bought GeoCities — a collection of homepages organized by neighborhood. AOL and Tribune launched Digital City. Corporations from Citigroup to SAP moved into virtual terrain.

These city metaphors all failed. Why? Because they proved utterly unnecessary. The older generation, who might have used them as a crutch, found them unwieldy. And digital natives moved directly into new neighborhoods that they built from scratch — forums, message boards, blogs, and ultimately social networks.

And yet we keep falling back on the notion that online communities — entities like Facebook, Twitter, even Mashable Follow — are “places.” They occupy mental space, if not physical space. Look no further than XKCD’s famous map of online communities, which attempts to chart where we live our lives online in whimsical fashion.

Facebook, were it a country, would be the third largest in the world. Twitter, depending on how you count its users, could land in the top 10. Reddit, the freewheeling headline-discussion site, is bigger than Cambodia.

Yet the amount of reportage devoted to these communities is miniscule. Sure, there’s plenty written about Facebook’s booming advertising sales or Twitter’s feuds with its developers. But does any of that matter to the hundreds of millions of people using those sites?


The New “Local”


I find the current vogue for hyperlocal media, which focuses on ever smaller physical spaces, curious — as if the nobility of reporting on the small and uneventful should be rewarded in the marketplace.

Don’t get me wrong: There’s a lot of creativity being put into hyperlocal journalism, and it may turn into something interesting. But I think there are far larger, far more interesting, and far more important unexplored territories for journalists to cover.

It’s time to wear out our keyboard covers, not our shoe leather.

I’ve always found it striking that Jack Dorsey, one of Twitter’s creators, is an urban-design enthusiast. The microblogging service was inspired in part by the short messages sent over traffic-dispatch systems Dorsey once programmed. Indeed, Twitter was once thought of as a tool for telling your friends where you were from moment to moment.

You can still do that, if you like. But Twitter, in the hands of millions of users, has transformed into an utterly new kind of place-announcer. You no longer tell your friends where your body is. Instead, it’s about where your head is at. It’s a real-time map to the geography of the mind.

And that’s where we might find a useful analogy to cities. Instead of the literal metaphors which reproduce the physicality of cities, shouldn’t we look at the deeper characteristics of our urban spaces?

Jane Jacobs, the late author and one of the great thinkers about modern cities, railed against top-down urban planning. But she was a steadfast defender of cities’ mutability.

By occupying the urban landscape, we define it and transform it. The buildings and businesses come and go; the people remain. The real digital cities are made of us.


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How Social Media is Helping Veterans Connect

Social Media Camouflage

Today, the United States reflects on the 60th anniversary of the Korean War. For those who fought in the conflict and returned home, staying in touch with fellow service members was a battle in itself; many lost contact with their friends. Those who managed to find each other did so using resources and technologies now considered obsolete: Phone books, microfiche, and even old-fashioned letter writing. Today, e-mail and other social media tools are the primary methods of communication for almost anyone who owns a computer. But for veterans who served in Iraq and Afghanistan, social media has been a lifeline, keeping them apprised of the latest news from back home, and reconnecting them with comrades when they return from deployment.

Keeping in Touch During Deployment


Captain Nate Rawlings, 28, served two tours in Iraq with the Army’s First Battalion, Twenty Second Infantry Regiment, Fourth Infantry Division. His younger sister created a FacebookFacebookFacebook profile for him prior to his first deployment. He used the page through both of his deployments to tell his friends when he’d be out, to check back in when he returned, and to find out how his parents were coping with his absence. “If my dad felt that my mother really needed to hear my voice, he would put a message on my wall that said 'E.T. phone home,'” says Rawlings. “And so I would find a phone.”But he wasn’t using social media just to reassure his mother. Nate was using it for his own reassurance. His Facebook page became a window into the life he left behind. “People would be getting married, people would be having kids, and people would be graduating from college or high school, and so it was a neat way to see those pictures and think: ‘OK, I’m not completely isolated from my friends,” he says.

Social Veterans Causes


SWAN Facebook Image
Today’s veterans are also using social media as a method of mobilizing fellow veterans and bringing awareness to the causes they support. Anuradha K. Bhagwati left the Marine Corps as a captain in 2004. She was only the second woman to complete the Marine Corps Martial Arts Program instructor trainer school, and holds a black belt in close combat techniques. Today, she’s executive director of SWAN (Service Women’s Action Network) and also one of its original founders. What began as a healing network for women veterans is now taking an advocacy role under her leadership. “It started out with this healing community element where women would feel safe,” she says. “We kept that at the core of what we do, but we’re dealing up front with some serious policy issues: How to transform military culture so that rape and harassment [don’t] happen.” Through an awareness campaign that includes speaking at panels, partnerships with other organizations and even online advertising, SWAN’s Facebook Page presently counts almost 2,400 followers. “I think we had less than 1,000 in December,” says Bhagwati. "We just started up a Facebook site in the fall [of 2009].” Using SWAN’s Facebook and Twitter pages, women veterans can find everything from SWAN-sponsored community events (yoga and gardening classes), to resources for homeless veterans, to a phone number for their LGBT women’s hotline. “A lot of [gay service members] will find our helpline information on our website,” she says. “If they need resources, they’ll find us.”

Connecting Veteran Communities


IAVA Image
The use of social media to connect members of a similar community is a tried and true approach. The Iraq and Afghanistan Veterans of America (IAVA) is a non-profit organization that, according to their website, “is the nation’s first and largest group dedicated to the troops and veterans of the wars in Iraq and Afghanistan" and their civilian supporters. Their mission is simple: To improve the lives of Iraq and Afghanistan veterans and their families. One of the ways that IAVA employs social media is through their website’s Community of Veterans (COV) feature. Though IAVA’s membership is approximately 125,000 people, only 55,000 are veterans, of which only 5,200 belong to the COV. Jason Hansman, community manager for the COV says that before he approves anyone for membership, the person has to submit paperwork “that proves definitively that they were boots-on-ground in Iraq or Afghanistan.” With only 0.5% of the American population knowing what it’s like to serve in Iraq or Afghanistan, the therapeutic value of joining such a network can’t be overstated. “Someone coming back home in Montana is not necessarily going to have a neighbor that served in Iraq or even understand what serving in combat is like,” he says. “Community of Veterans fills that gap, so they can connect with veterans all over the country.” Once a veteran logs into COV’s main page, he or she can enter a real-time chat room, join one of the 288 groups that already exists, or start a new group. The groups, as diverse as their audience, include everyone from tattooed vets, to Army Airborne alumni, to those who are living with post-traumatic stress disorder (PTSD). Those who wish to join the PTSD support group must submit additional paperwork verifying they have it, ensuring another layer of protection and privacy for those already in the network. Because of the tighter scrutiny and selective admission into the PTSD support group, “the conversations blossom into something much deeper than what’s going on out in the forums,” says Hansman. IAVA recently partnered with a new social media service called JustCoz that allows its supporters to donate one tweet a day to IAVA. Based on JustCoz’s premise that “a message from someone you know personally is five times more likely to trigger an action,” supporters can log into their Twitter page via JustCoz and give IAVA the ability to tweet one message a day. According to Anuradha Bhagwati, “We do serve a lot of older veterans and they tend not to find out about some really neat stuff that’s going on because they’re not as fluid with this new media.” It could be that the real downside to social media might be not using it at all.


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