Help Perez Hilton Bring Muppets and Music Back to the Oscars

The Muppets

Muppets fans are not happy. Following news that musical performances at this year’s Oscars were canceled, Hollywood blogger Perez Hilton launched a petition to give The Muppets the opportunity to perform on stage as part of the awards show’s tradition.

The petition — which already has 24,000 signatures in a little more than a day — is asking the Academy of Motion Picture Arts and Sciences to reinstate the musical performances this year to let the Muppets sing its nominated song, “Muppet or a Man,” from the film The Muppets. Only two songs were selected for the Best Original Song category this year, which also includes “Real in Rio” from the animated movie Rio.

“When Eddie Murphy dropped out of the Oscars, I encouraged the Academy to have the Muppets host the awards — it would have been such a fresh and fun choice,” Hilton told Mashable, noting that Billy Crystal will be hosting instead. “But when I heard they weren’t even going to let them perform, I was outraged. Why change tradition? If you are going to have Best Original Song as a category, you should celebrate it.”

In the Oscars’s 76 years of award shows, this is the first time the category only has two nominees, which is why many suspect the performances were eliminated. Voters had to rate the songs from 1 through 10 and only those with an average of 8.25 were nominated. Only two met that limit this year. Last year, four songs were nominated for Best Original Song.

Hilton hopes to get 100,000 signatures for the petition, which is posted on free petition site Care2, by Feb. 25 and ultimately, get the Muppets to perform on stage at the Oscars.

“We hope the petition will go viral and that the Academy will reconsider,” Hilton said. “There’s no real explanation for why they canceled the performances and we’re upset. If we get 100,000 signatures, that’s 100,000 people that will likely be tuning in to watch the Muppets perform.”

SEE ALSO: How Social Media Revived The Muppets | Muppets Star in Google Ad

Celebrities are also getting on board to support the cause: “SAVE THE MUPPETS!!! They should be performing at the Oscars!!! Help our fuzzy little icons get their due!!!” tweeted Adam Levine, Maroon 5′s singer and judge on The Voice.

The Muppets star Jason Segel — who is also featured in the “Man or Muppet” song — and producer Judd Apatow also tweeted news about the petition.

Do you want the Muppets to perform at the Oscars? If so, sign the petition here — and forward it to fellow fans.

More About: muppets, Oscars, oscars 2012

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How Social Media Revived The Muppets

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The Muppets are back! On Nov. 23, Walt Disney Pictures is bringing its next live-action Muppet film, aptly-named The Muppets, to movie theatres across the country.

The film release is the culmination of a multi-pronged marketing campaign that has embraced the social and digital spheres, and in the process, helped reinvigorate the Muppet brand.

It’s rare to see such solid execution on so many digital and social channels and for that reason, we wanted to take a deeper look at the various aspects of Disney’s and The Muppets Studios’ efforts.


Going Viral to Revive Interest in a Brand


Over the last two years, The Muppet Studios has embarked on a proactive social and viral campaign. It all started with an epic cover of Queen’s “Bohemian Rhapsody”, and was followed by more songs, iPhone apps and responses to episodes of Internet backlash with just the right amount of aplomb and visual humor.

In retrospect, the timing of these viral video endeavors was perfect. It coincided with the original announcement that a new Muppet film would be coming to theaters.


Getting the Right People Involved


The key to a successful project, especially when it involves a storied and beloved brand, is having the right people on board.

Jason Segel co-wrote the script for the film alongside his Forgetting Sarah Marshall director Nicholas Stoller. If you’ve seen Marshall, you know why this is important. Both men are bonafide Muppet fanatics and already had a working relationship with the Jim Henson Company.

After Disney decided to greenlight the project, two members of Flight of the Conchords — James Bobin and Bret McKenzie — signed on to direct and handle music supervising duties. Amy Adams also signed on to star in the film alongside Segel, Kermit, Miss Piggy and the rest.

As a huge fan of The Muppets, I know my interest in the film was greatly enhanced by the fact that Segel was so involved with the script and the storyline. There is a sense of trust that the brand, characters and situations will be handled properly.


Using Social Effectively


Over the last eight months, Walt Disney Pictures has done a lot to virally and socially promote The Muppets across social channels.

In fact, we would go as far as to say that the campaign for The Muppets is one of the most socially savvy we have seen from any studio for a major release window. Let’s take a look at some of the ways social and digital have come together to promote the film, connect fans and spread the word.


Facebook


The official Muppets Facebook page has more than 1.1 million fans and individual characters like Kermit, Miss Piggy, Gonzo and Animal have their own fan pages and campaigns. The Facebook pages have been well-utilized to spread informational and video content.

Disney also created The Muppets Fan-A-Thon on Facebook to entice fans to “Like” various characters, pages and videos in a bid to unlock advance screenings. Cheekily asking for “1 bazillion likes,” the campaign has yielded over 2 million likes since it started.


Twitter


The official Muppets Studio Twitter account is manned by Statler & Waldorf, the best hecklers this side of the universe. The account has nearly 70,000 followers and sends out gems like this:


Mobile Apps


Disney acquired the game maker Tapulous back in 2010, so it makes sense that Tap Tap Muppets would hit iOS. Mobile video app Viddy also has special pack that lets users insert characters from The Muppets into their videos.


Google+


The Muppets was one of the first brands to join Google+ and its Google+ page is a great example of how brands can effectively leverage the platform.

Stars from The Muppets — including Jason Segel — even appeared in a Google+ Hangout. You can see the highlights in this YouTube clip:


YouTube


YouTube has had a huge role to play in promoting the film and the brand itself.

Not only have Disney and Muppets Studios used YouTube to great effect in creating viral music videos, they also created movie trailer parodies spoofing other blockbuster films like The Hangover Part II and The Green Lantern.

Most recently, YouTube was used to release a new video preview of The Muppets Soundtrack, using commenters from negative YouTube users to pepper the soundtrack preview. We love it.


Saturday Night Live


Of course, no media campaign would be complete without involving traditional outlets. Jason Segel hosted Saturday Night Live last night and his monologue included some special guests (above).


The Box Office Test


Early reviews for The Muppets are overwhelmingly positive, and the film is tracking to be a big success at the box office. Still, we’ll have to wait until the 23rd to see if all the social campaigning and digital interaction have paid off.

I’m going to see The Muppets over the holiday weekend. What about you?

More About: disney, features, mashable, movie marketing, muppets, muppets studio, trending

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