KaKoo

Jul 25 2010

Antisocial Social Media: The British Monarchy Joins Flickr

For such a classical institution, the British Monarchy has tried surprisingly hard to be tech and social media savvy in recent years, but it has failed to embrace the "social" side of the term. The latest example of that is the royal family's Flickr account, which just launched with hundreds of photos. The Monarchy's profile hosts images new and old, ranging from a wedding photo featuring Queen Victoria and Prince Albert to more recent photos from the Queen's visits to New York City and Canada. There are even photos of the Queen as a baby. Each member of the family has his or her own set of photos, and there are a few more general sets such as "Latest News" and "Royal Events." The categories match those found at the family's website.Buckingham Palace already maintains a TwitterTwitter

profile, and it launched a YouTubeYouTube

account a couple of years ago. The Twitter account has a little bit more than 50,000 followers. It's not used conversationally, of course; it's merely a publishing platform for links to news stories and updates on the website.The YouTube channel is a bit more interesting (though no more engaging) because it features interviews, speeches and documentary coverage of the activities and travels of the royal family. The videos are all promotional or informative in nature, and comments are disabled.According to the AP, officials have said that bloggers are welcome to embed and share the photos from FlickrFlickr

, however the images are watermarked "© Press Association" and no Creative Commons leeway is given. As is also the case with YouTube, you can't comment at the royals' Flickr account.It's interesting to see an institution so immersed in tradition embracing new and social media, but unsurprisingly, that embrace is a measured one. With no comments permitted, the propriety of distance is maintained even in the digital realm. Are they missing the point?

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