Twitter Buzz: How Do You Like Windows 8 So Far? [CHART]


What do users of the latest Windows 8 beta think of the nascent operating system upgrade? A good way to find out is through Twitter — by investigating patterns in thousands of comments and opinions.

That’s exactly what social media listening firm Mashwork did, resulting in this chart of data, taking the early pulse of opinions about Windows 8 from Twitter users between June 15 and Sept. 22 of this year.

The most surprising result in this survey of 65,968 tweets is that the most highly anticipated feature of Windows 8 is its unusually short boot time. Microsoft says Windows 8 cuts the boot time of Windows 7 nearly in half. (Check out the video on this page, where a Microsoft techie shows a laptop booting Windows 8 in about 6 seconds.)

As the chart says, this early buzz consists of the opinions of early adopters and developers. But will the general public be as impressed with those quick boot times? We asked Mashworks founder Jared Feldman what he thinks.

“In an era when getting your information as quickly as possible is king, the improved boot time will absolutely be appreciated by the general public, but the biggest talking point I’m sure will be the new user interface,” he says. “The public typically cares less about technical points and responds most immediately to aesthetic changes.”

Take a look at the buzz, and then in the comments, please add your initial reactions to Windows 8. Is its short boot time the most exciting feature?


[Graphic courtesy Mashwork]


Windows 8 Devices




Microsoft demonstrated a lot of Windows 8 devices, including tablet devices, at its Build conference in Anaheim, CA.


Windows 8 Devices: A Closer Look




These are some of the devices running Windows 8 at Microsoft's Build conference.


Windows 8: Lock Screen




"Your personalized lock screen shows you unread emails and other app notifications. The image shown here is a photo of the road leading to Mt. Cook National Park in New Zealand."

Courtesy of Microsoft


Windows 8: Start Screen




"See your apps and content in a glance on the start screen."

Courtesy of Microsoft


Windows 8: Files




"Pick the files you want to send or share from one place."

Courtesy of Microsoft


Windows 8: Internet Explorer




"Touch browsing is fast, fluid and intuitive."

Courtesy of Microsoft


Windows 8: Thumb




"The thumb keyboard feels natural and comfortable."

Courtesy of Microsoft


Windows 8: Touch Keyboard




"Large buttons help you type on the touch keyboard."

Courtesy of Microsoft


Windows division President Steven Sinofsky




Windows division President Steven Sinofsky takes the stage at Build.

More About: buzz, Twitter, Windows 8

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You Spend 8 Hours Per Month on Facebook [STATS]


Google may still be the world’s most visited website with users spending nearly 2 hours on the site in a given month. But the average U.S. Internet user spends nearly 4 times the amount of those hours on Facebook, according to a new study.

Nielsen says 176.2 million people in the U.S. visited Google in August. That’s more than Facebook (163.2 million), Yahoo (149.0 million), Microsoft (134.4 million) and YouTube (128.0 million).

However, in the race for user attention, Facebook is king. The average U.S. user spent a whopping seven hours and 46 minutes on Facebook in August. That’s a full 15.5 minutes the average American spends on Facebook every single day. Compare that to the average Google user, who spent just one hour and 46 minutes on the site.

Another surprise: YouTube wasn’t the second-biggest Internet time waster (one hour, 41 minutes). That title goes to AOL (two hours, 53 minutes) and Yahoo (two hours and 12 minutes).

Overall, U.S. Internet users spent 30 hours online in August, visited an average of 99 domains and viewed an average of 3,123 web pages. And 216 million Americans spent time on the web out of an estimated total of 275 million people who have access to the web.

Facebook has been the web’s ultimate time sink for a while now, but it’s becoming clear that Facebook is taking up more and more of our lives. In August 2010, the average American spent five hours and 46 minutes on the social network. In just a year, that number has grown by three full hours.

How much time do you think you spend on Facebook per month? Give us your guesses in the comments.

More About: Facebook, Google, Nielsen

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Facebook Sued Over “Timelines” Trademark


Facebook has been hit with a lawsuit over a trademark dispute surrounding the new Facebook Timeline profiles.

Timelines.com asserts that if Facebook is allowed to move forward with the launch of Timeline, it “will essentially eliminate Timelines.com” and cause mass confusion that Timelines.com is affiliated with Facebook.

Facebook Timeline, a feature that was unveiled last week and will be rolled out over the coming weeks, transforms the Facebook user profile into a virtual scrapbook that lays out your digital history.

Timelines.com, on the other hand, lets users view and create multimedia timelines for historical events such as the American Civil War or the rise of Apple, Inc. The five-year-old site partners with The Boston Globe and other media organizations in order to create timelines for different sports teams. It also happens to own the U.S. trademarks for “Timelines,” “Timelines.com” and “Timelines&design.”

Timelines.com alleges that Facebook’s launch of Timeline infringes upon its trademarks. Not only that, but the company alleges that the social network destroyed its Facebook Page (http://facebook.com/timelines) in favor of a redirect to an introduction page about Facebook’s new user profile pages. Timelines.com’s Page appeared to be working normally though as of Friday afternoon.

From the court complaint, filed in the U.S. District Court for Chicago:

Facebook’s use of the term “Timeline,” and its redirection of Internet traffic from Timelines’ Facebook page to Facebook’s new “Timeline” offering, infringes on Timelines’ federally registered trademarks in that it causes confusion as to the source of the services offered to users of the Internet. Indeed, Facebook’s “Timeline” offering and its misdirection of users attempting to access Timelines’ offering is intended to prevent Internet users from accessing information about Timelines.com and to allow users to instead use Facebook’s “Timeline” offering.

Facebook has dealt with many lawsuits in its young life (many of them from the Winklevoss twins), but this one might present a challenge to the social network.

What would you do if you were Facebook? Let us know in the comments.

Update: Mashable has learned that Timeline.com’s request for a temporary restraining order has been rejected.


The New Facebook Profile: Timeline




Timeline is a radical departure from previous versions of the Facebook user profile. The most prominent feature is the addition of a cover photo at the top of the page. Users can change this to whatever they'd like it to be.


1987




In 1987, my sister was born. Facebook knows these life events and includes them in your timeline.


Being Born




You can even add a picture and context to your birth, which starts the Timeline.


Timeline Interface




The Timeline is a two-column interface with top photos, status updates, friends and more.


Map




Facebook has added a feature that lets you see where you have visited. This is powered by Facebook Places.


Photos in the Timeline




Here's how photos are displayed in the Timeline.


Friends in the New Timeline




Here's what the Friends page looks like.


Changing Settings




Some of the new Timeline's customization features.


2009




More of the new Timeline


Getting Married




You can add life events, such as getting married, to your profile through the Publisher Bar. You can also announce that you broke a bone, got a new job, etc.

More About: Facebook, facebook timeline, trending

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How Apple and Facebook Nearly Fell Out — Over the HP TouchPad [EXCLUSIVE]


Tech titans Facebook and Apple have a contentious relationship that is frequently put to the test. But a Facebook for TouchPad application was very nearly the last straw, Mashable has learned from multiple sources.

Facebook and Apple, united by a common interest in beating Google, will finally put their differences aside to launch the long-overdue Facebook for iPad app Tuesday.

We also expect announcements on a new Facebook for iPhone application, a Facebook HTML5 mobile app platform, and perhaps even Facebook integration in iOS 5.

This all marks a significant leap forward in the sometimes hostile Facebook and Apple relationship. It began well when Apple first set up an Apple Students group on Facebook in 2006 — “a monster success” for both companies, according to a source who spoke with Mashable on the condition of anonymity.

But the companies would butt heads many times in the following years.


How Ping Went Wrong


The most publicized confrontation involved Ping, Apple’s attempt at an iTunes social network. Ping first launched with Facebook integration in September 2010, but Facebook quickly pulled Apple’s access to its APIs. This alerted the media to a growing rift between the companies.

A source familiar with the chain of the events attributes the Ping debacle to a disagreement over iOS 4. Apple had fully integrated Facebook into the iPhone and iPad’s operating system, and was ready to launch the mobile-social fusion when API negotiations broke down. Apple, lacking confidence in Facebook’s ability to build a great application, asked to build its own Facebook for iPhone app. Facebook responded with a firm no. Negotiations came to halt.

Meanwhile, Apple was working away on Ping — and due to the stalled iOS 4 talks, decided to keep Facebook mostly out of the loop. Facebook, surprised by Ping’s launch, turned off Apple’s access to its APIs. The rest was history.


Jobs vs. Zuck



App Icon




The Facebook icon looks the same. Note the Cydia and iFile icons. Right now, in order to access Facebook for iPad, you need to be running a jailbroken iPad 1 or iPad 2.


Loading Screen





Facebook Login





News Feed




The default screen is the Facebook News Feed.


News Feed Options




You can select various filters for the app, just like in Facebook on the desktop.


Side Panel




Sliding the main window to the right reveals an enhanced Facebook sidebar. This interaction, which is similar to Twitter for iPad, provides access to Groups, Events, Places and Messages.


Side Panel




In landscape mode, the panel appears alongside the elongated news feed if swiped to the right.


Status Update




Sharing a status update works as expected. Tapping on the lock icon shows you visibility options.


Visibility Options





Photos




Photo albums are displayed in a grid-like manner, using the same styling Apple uses in its Photos app.


Add Photos




You can create a new album or add photos from your device to an existing album.


Notifications




Notifications are accessible throughout the app.


Facebook Chat




Facebook Chat works on the iPad. Users can communicate iChat style through the panel on the right.


Facebook Chat




Facebook Chat works quite well, but note the lack of hyperlink support.


Like or Comment




A modal window gives an option to "Like" or comment on a post or status update.


Places Check In




Who says the iPad isn't mobile! Facebook Places is supported in the app.


Places Map view





Places Friends View





Facebook Groups




Groups can be accessed from the side panel.


User Wall





User Info





User Wall Interactions




In landscape mode, comments and likes on a status update or wall post appear in the right hand panel.


Viewing Comments on a Photo





Replying to Comments





Logging Out




To log out, tap the arrow underneath your name in the left side panel.


Account Screen




Facebook for iPad supports multiple accounts, which is great for users who share an iPad with other family members.


Remove an Account




To remove an account, tap and hold the profile photo and then tap on the "X."


Remove Account Options




When an account is removed, all the information about it is wiped off of the device as well.

Roughly three months ago, Steve Jobs — then the Apple CEO — paid a visit to Facebook to discuss a Facebook for iPad application with CEO Mark Zuckerberg.

Zuckerberg promised Jobs that the social network would release its first ever tablet application for iPad. Jobs, however, learned during his visit that HP was about to release a native webOS Facebook application for the TouchPad.

Indeed, back on February 9, 2011 — the date HP revealed its almost defunct TouchPad tablet — HP SVP of Applications and Services Steven McArthur did tout the fact that the company had been working closely with Facebook.

The Facebook application that HP finally launched in July, however, appears to be an unofficial build that disappointed users.

So what happened to the rich Facebook for TouchPad application that HP promised?


HP Plays the Cuckold


Image courtesy of PCMag.com

When Jobs learned of the webOS Facebook app during his summer visit to Facebook, he was livid. Zuckerberg vowed to get the app pulled. But Jon Rubinstein, the former CEO of Palm and then the GM of HP’s webOS division, refused to halt the release of the app. Facebook responded by restricting HP’s access to its APIs — just as it had done with Apple’s Ping, a year earlier.

Was Facebook playing both sides? Absolutely, says a source close to HP. Facebook was made aware of the application and device integrations. The company knew what was coming, changed its tune right before release — and only did so to appease Apple.

For its part, HP was furious. It had hoped the Facebook application would help differentiate the TouchPad from other tablets on the market. Another source says that HP may have considered legal action. In any case, the TouchPad was discontinued shortly after.


Kiss and Make Up?


So Facebook and HP may be on the outs, but Facebook and Apple appear to have patched up their differences.

Not only are the pair finally aligned on the Facebook for iPad application, but they’ve been working together closely on Facebook’s HTML 5 mobile app platform.

This is the closest Apple and Facebook have been to creating something meaningful together, one source says. They’re partnering because they share a common enemy: Google.

Still, there are no guarantees. Both companies are said to be scrambling to work out the final details prior to the iPhone 5 launch event on Oct. 4.

We’ve reached out to Apple, Facebook and HP for on-the-record comment.

Mashable’s Editor at Large Ben Parr and Entertainment Editor Christina Warren contributed to the reporting of this story.

More About: apple, Facebook, facebook for ipad, HP, Touchpad, trending

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Will You Fill in Your Facebook Timeline Gaps? [POLL]


Facebook Timeline allows users to see their past updates — including wall posts, photos or announcements. It can document your entire life, starting at birth and ending at present.

But, like many, you’ll probably find that your Timeline has a huge gap between your birth date and the mid-2000′s. Facebook began for college students in 2004 and opened to the public in 2006. And before then, the idea of posting personal information to the web was in its infancy. Because many of us never documented our earlier years online or even on a computer, filling out the time period before you began using Facebook will take some time and manual effort.

We want to know: Will you fill out your Facebook Timeline? Answer our poll below, and in the comments, let us know what you might post — or avoid posting. Baby pictures? Your first perfect test score? Diary entries from junior high? Your responses may be featured in a follow-up post on Mashable.



The New Facebook Profile: Timeline




Timeline is a radical departure from previous versions of the Facebook user profile. The most prominent feature is the addition of a cover photo at the top of the page. Users can change this to whatever they'd like it to be.


1987




In 1987, my sister was born. Facebook knows these life events and includes them in your timeline.


Being Born




You can even add a picture and context to your birth, which starts the Timeline.


Timeline Interface




The Timeline is a two-column interface with top photos, status updates, friends and more.


Map




Facebook has added a feature that lets you see where you have visited. This is powered by Facebook Places.


Photos in the Timeline




Here's how photos are displayed in the Timeline.


Friends in the New Timeline




Here's what the Friends page looks like.


Changing Settings




Some of the new Timeline's customization features.


2009




More of the new Timeline


Getting Married




You can add life events, such as getting married, to your profile through the Publisher Bar. You can also announce that you broke a bone, got a new job, etc.

More About: Facebook, facebook timeline, poll

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29-Year-Old Deaf Woman Hears Her Voice for the First Time [VIRAL VIDEO]


Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks.

Sloan Churman was born deaf. For 29 years, she has relied on reading lips and, to a very limited extent, hearing aids.

Two months ago, she received Envoy Medical’s Esteem Implant, which utilizes ear drum vibrations to bring hearing back to its users. The reaction, captured by her husband on video, is nothing short of extraordinary. Her pure joy is contagious.

Here’s what she said on her YouTube page:

“I had an implant put in 8 weeks ago called The Esteem Implant by Envoy Medical. I was born deaf and have worn hearing aids from the age of 2, but hearing aids only help so much. I have gotten by this long in life by reading lips. This was taken as they were activating the implant.”

Check out the video, and feel free to share your reactions in the comments.

More About: envoy medical, esteem implant, trending, viral-video-of-day, YouTube

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Facebook & USA Today Plan a Super Bowl Ad Extravaganza [EXCLUSIVE]


Facebook and USA Today have teamed up to build an application that will rate the commercials broadcast during Super Bowl XLVI, Mashable has learned.

The app, called the “USA Today-Facebook Super Bowl Ad Meter,” will reside on Facebook and USA Today’s online properties, and be accessible on mobile platforms. It will allow users to view, rate and share Super Bowl ads.

This marks the first time that online consumers will have a say in the winner of USA Today’s long-running Ad Meter.

The Facebook app rankings will become the main measure of ad performance, USA Today tells Mashable. The regular USA Today Ad Meter live focus group will supplement results of the application.

“The USA Today-Facebook Super Bowl Ad Meter is going to give millions of people the ability to not only interact with the various Super Bowl commercials, but to rate the ads and share with their friends on Facebook,” says Mike Hoefflinger, director of global business marketing at Facebook. “Making the Ad Meter social brings it to an entirely new level and we’re proud to be a part of it.”

The companies are planning to shop around Super Bowl XLVI ad packages and sponsorship opportunities for the app at next week’s Advertising Week event in New York, according to sources familiar with the matter. A USA Today spokesperson confirmed that the companies will be selling joint packages for advertisers who are interested in both platforms. Both companies see the potential for big-name sponsorships to an app based around the biggest advertising event of the year.

USA Today, a Gannett property, is motivated by the desire to make its Super Bowl Ad Meter, now in its 24th year, more relevant. Each year, USA Today assembles volunteers and electronically charts their second-by-second reactions to ads shown during the Super Bowl to determine overall rankings.

“Social media is changing the face of consumer engagement and this partnership more than ever, puts the consumer at the center of the conversation around advertising’s biggest annual event,” says David Payne, senior vice president and chief digital officer of Gannett.

Facebook attempted to capture the attention of would-be ad viewers in 2011, but it was late to the line of scrimmage and did not appear to secure rights to all of the Super Bowl advertisements.

It seems the social network is anxious to get in on the game early, partner with a seasoned veteran and become the definitive social network — better than Hulu or YouTube, that is — for ranking and sharing Super Bowl ads.

More About: Facebook, Super Bowl, Super Bowl ads, usa today

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A Visual History of Twitter [INFOGRAPHIC]


The Social Media Infographics Series is supported by VocusSocial Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals.

Since its launch in the summer of 2006, Twitter has become the leader in microblogging, limiting even its most famous users to a concise 140 characters. This infographic details Twitter’s most influential content creators, staggering adoption rates, and struggle to turn a profit.

Curious about The Biebs‘ first tweet? Wondering which event caused the latest tweets-per-second record? Scroll on down for a bird’s eye view (see what we did there?) of the world’s favorite real-time information network.

Infographic design by Emily Caufield


Series supported by Vocus


This series is supported by VocusSocial Media Strategy Tool, a free online tool which lets you build your own custom social media framework in six easy steps. It helps you determine your organization’s goals, explore the latest MarketingSherpa research data, and create your own workbook packed with the strategies, tactics and resources you need. Try it today!

More About: features, infographics, mashable, Mashable Infographics, Social Media, Social Media Infographics Series, Twitter

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Facebook, It’s Time To Kill the Poke


Facebook has gone a half step to putting the Poke out of its misery — but I don’t see why they don’t kill it off completely. Would we really miss it?

Last week, when launching the new Facebook subscribe button, the social network hid the much-maligned “Poke” button behind a settings menu, making it pretty unlikely that visitors to your profile page will see it.

Guess what: Facebook users didn’t notice.

While there was a minor backlash about the new real-time Ticker at the top of the site, not to mention the Top News section at the top of your news feed, only a handful of eagle-eyed bloggers noticed that the Poke button had virtually been retired. This from a community that balks at the slightest change.

What’s more, Facebook’s huge upcoming redesign (Facebook Timeline) keeps the Poke button behind this same dropdown menu — there are no plans to make it visible again.

Here’s my problem with the poke: What the heck does it mean?

I originally assumed that Poking was merely flirting: a subtle way to get the attention of another Facebook user. And yet just less than half of my Pokes are from males. So again: What does a Poke mean? And should we take a Poke to be flirtatious when it could, in my case, just as easily mean “Hey, I just sent you a press release about my new app”?

Facebook doesn’t even know what a Poke means, with the Help page reading: “The poke feature can be used for a variety of things on Facebook. For instance, you can poke your friends to say hello.” Ah, so they’re either saying hello, or flirting, or pestering … or something completely different.

If you’re going to Poke someone, isn’t there a better way to get your message across? Perhaps send them a Facebook Message? Like or comment on one of their updates? And isn’t it the case that a good percentage of Pokes are intended as ironic?

Or perhaps I’m wrong: Is there a huge group of Facebook Poke fans out there? Do I just need to be college-aged to understand the wonder of the Poke? Perhaps we all love to complain about the Poke but secretly love it? Let me know in the comments.

READ THIS NEXT: Facebook Users Beware: Facebook’s New Feature Could Embarrass You


Facebook Poke Art




Image credit: Someecards


Facebook Poke Art




Image credit: Someecards


Facebook Poke Art




Image credit: Someecards


Facebook Poke Art




Image credit: Someecards


Facebook Poke Art




Image credit: Someecards


Facebook Poke Art




Image credit: Someecards


Facebook Poke Art




Image credit: Someecards


Facebook Poke Art




Image credit: Someecards

More About: Facebook, facebook poke, poke

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USA’s “Psych” Social TV Campaign Scores With Fans


USA Network launched a fun new interactive social media mystery game tie-in for its hit TV show Psych.

The game is called #HashTagKiller and it takes place on the Web using Facebook’s Open Graph API. The game launched on Wednesday and will unfold online over the next seven weeks. The game uses video created with the cast specifically for the game, as well as puzzles, clues and Facebook messages between series leads Shawn and Gus.

Users can visit hashtagkiller.com to get started and sign up using Facebook. We had a chance to talk to Jesse Redniss, VP of digital about the campaign, Psych and the state of social TV.

Psych has a very active social media following with more than 2 million fans on Facebook. In December, USA was also one of the first networks to release a second-screen app for the show. Redniss attended SXSW Interactive this year, along with Psych creator Steve Franks and star Dule Hill. I had a chance to interview all three at the Mashable SXSWi House that we setup with Facebook Live.

It turns out, SXSW was the catalyst for the #HashTagKiller online game. After SXSW was over, Hill became active on social media, frequently engaging with fans from Twitter and Facebook. This set in motion the idea of creating a special case, accessible online for the fans of the show.

After the idea was hatched, Psych writers got to work on a script. In addition to the online elements of the game, stars James Roday and Dule Hill also star in video clips that will roll out as part of the game each week. The clips are designed to mimic the look and feel of the show. During the week, players can log into HashTagKiller.com to get more clues and messages and continue to try to track down the killer and solve the case.

The result is a fully integrated social TV experience. What we like about this approach is that the producers, writers and cast were involved from the offset and social media were part of the narrative structure — not simply an add-on after the fact.


Early Results Are Promising


Redniss shared with Mashable some of the early numbers from the game. In the first 12 hours of being online, more than 13,000 unique visitors visited HashTagKiller.com. Of those visitors, 10,000 signed up for the game. At its peak Wednesday afternoon, the website was fielding over 6,000 requests a minute.

Even more impressive than the early sign-up figures — which took place entirely from social network-based promotion — is the average time users spent on the site. Redniss tells us that the average user spent more than 12 and a half minutes on the site. Additionally, 22% of visitors returned at least once within the first 12 hours.

These early figures show just how well this sort of campaign works with its audience. USA understands its audience and is looking to actively include it in various social initiatives.

For instance, next week, the network will be holding a special Fan Appreciation Day for Pysch fans in New York City. Fans will be given the opportunity to watch the season 6 premiere episode before it airs on TV on Oct. 12. USA will be livestreaming the event (sans premiere episode), which will include interviews with the writers, cast and crew and will answer questions posed by fans online and at the event.


Making Other Shows More Social


Psych has a socially engaged audience, which is one reason a campaign like #HashTagKiller is already off to such a solid start. What about USA’s other show that might have a less social audience? I asked Redniss about what the network is looking to do to increase the social activity for its other properties.

Redniss told me that using various social networks — including its popular Chatter real-time chat program, the network hopes to graduate its existing shows and its new skeins to a more social atmosphere.

Chatter is powered by Echo and lets users login and chat in real-time about a TV show as it airs. Chatter has proven to be successful for the network, especially in introducing audiences to the concept of social TV.


Mashable Interviews Cast & Crew from Psych at SXSW 2011 at Facebook Live


More About: Facebook, psych, social tv, usa network

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